Depictionist is: an exploration of personal and professional storytelling through narrative branding.
We all—personally and professionally—have a story to tell. Or, perhaps more accurate, a story that we are already telling, regardless of whether it’s our preferred narrative or not. We are walking biographies penned of every step we take, song we sing, article of clothing we wear, and so on. Every action is part our story, and part of our brand.
In this blog, I’m going to explore what this means to be constantly telling a story and how to take control over that story. I’m going to look at this through the lens of a designer. I don’t claim to be a novelist or a wordsmith, so in all my talk of storytelling, if you are unimpressed by my writing prowess, please pardon me that. But I am a designer that emphasizes (and revels in) strong narratives depicted through art, copy, music, motion, image, interaction, etc in developing and portraying a brand. I call this narrative branding.
I’m going to approach this topic broadly. There are examples of this everywhere we look so there will be no shortage of compelling topics. My goal is several-fold (I’m greedy, sorry, but it’s true…)
- I want to take control of my own narrative and I’m hoping to learn and explore concepts of how to do this here.
- I want to produce a resource for others to reach out to in helping them develop their own storyline.
- Self-initiated work! I want to refine my own narrative branding chops and so I’m setting something up that I have bound myself to practice at everyday.
- There are so many interesting storylines out there. This gives me an opportunity and obligation to dig a little deeper than the 10-second skim of a blog post.
- Learn from and share examples of other individuals and companies that have a strong, honest narratives.
Last, like most blogs, there is a goal of connection. There’s a hope that what is typed here will matter to someone else. So please, feel free to comment, suggest, share, discuss, challenge, add, or otherwise… Something I’ll get into a little later is collaboration is key to my own brand. And while this is, on the surface and with some deliberate effort, a personal endeavor, I do hope that a little back-and-forth will help push it over the top.